The speakers

Additive World Masterclass: Design for Additive Manufacturing


There is a lot of attention for Additive Manufacturing / 3D printing for a broad range of applications in the high-tech and design industry. Interest is still growing rapidly to use the unique advantages of Additive Manufacturing such as light weight designs, optimized thermal performance, integration of parts, ability to make unique designs and customization.

This Design for Additive Manufacturing masterclass organised by Additive Industries as part of the Additive World initiative and AddLab, aims to offer an overview of all aspects of Design for Additive Manufacturing: drivers, design rules, dedicated designs, material selection and results. If you are you involved in industrial design, engineering, manufacturing of parts or related fields.

This Masterclass will allow you to get a pragmatic overview of opportunities, challenges, applications and tools related to Design for Additive Manufacturing and will inspire designers and engineers to use the freedom this technology has to offer.

About Additive World

Additive World has the ambition to connect the dots in industrial 3D printing. Currently this technology is still mainly found in the R&D domain and used for prototyping, testing parts and academic research. The manufacturing industry however is catching up rapidly. Led by the aerospace and medical implant companies, the rest of the (high tech) manufacturing industry is investing heavily in refining the processes, developing applications and setting up a value chain for industrial 3D printing.

Registration and more information

This Additive World masterclass is an event organized during the Dutch Design Week in Eindhoven, The Netherlands.



21 October 2015, 08:45 - 09:15

Registration and coffee

21 October 2015, 09:15 - 09:30

Opening by Additive Industries

21 October 2015, 09:30 - 10:00 Michiel van der Kley

Endless possibilities of 3D printing

Michiel will share his experience and vision of the possibilities of 3D printing.


Michiel van der Kley Since 1987, Michiel van der Kley (1962) has been designing exceptional Furniture for manufacturers in the Netherlands and abroad, among which Artifort, Gispen and Arco. About three years ago he wanted to do something entirely new. He wanted to use the computer for something that didn’t exist yet and combine that with the potential of 3D printing. His exploration of the (im)possibilities of 3D printing in combination with his fascination with segmented structures led to the form and structure of Project EGG.  

21 October 2015, 10:00 - 10:30 Tessa Blokland

Designing 3D printable end products

Make it LEO (LEO stands for Limited Edition Object) is a SaaS company in the 3D printing space. Our service allows designers and brand owners to wrap their 3D printable digital designs so they feel comfortable selling or sharing them. Designers can maintain their design integrity, while allowing certain changes, and they can also limit the number of 3D prints from each file they sell. Check out Make it LEO's blog for 3D printable design inspirations.


Tessa Blokland Tessa Blokland is co-Founder of Make it LEO and an experienced design industry expert. She was editor of Frame magazine and currently manages outside relations at the renowned Design Academy Eindhoven. Tessa has been a member of different design juries, including in Dutch Design Week, and is also a coach at the Strawberry Earth Academy.  

21 October 2015, 10:30 - 11:00

Coffee break

21 October 2015, 11:00 - 11:30 Rein van der Mast

Understanding the Metal AM Paradigm


Rein van der Mast Rein van der Mast is Manager Design & Engineering at Additive Industries and AddLab since its inception. Being one of the true early adopters of additive manufacturing, Rein has already since 1996 been involved as a designer in numerous projects related to 3D printing and industrial additive manufacturing and prototyping. On a daily basis, Rein works with the partners in AddLab to close the current gab between the potential of AM and (dormant) market needs and collaboratively improve issues related to design and engineering.

21 October 2015, 11:30 - 12:00 Professor Fred van Keulen

Topology optimization for high-tech components

In contrast to many other design and optimization techniques, topology optimization is capable of creating optimized 3D designs with complex shape and topology (layout) which can be used in designing high-tech components. The complexity of these 3D designs is typically too complex to directly manufacture with traditional manufacturing technologies. However, additive manufacturing techniques can be used to realize these complex designs. On the other hand, the potential presented by additive manufacturing is hard to unleash to its full extent using traditional design tools. This presentation will provide an introduction to topology optimization for high-tech components. 


Professor Fred van Keulen Prof. Fred van Keulen received his M.Sc. degree in mechanical engineering (Cum Laude, 1987) and his doctorate (Cum Laude 1993) both from the Delft University of Technology. In 1999 he was rewarded an “Antoni van Leeuwenhoek” chair. From 2005 to 2010 he was the first chairman of the new Department PME at TU Delft and was scientific director of the Delft Centre for Mechatronics and Microsystems. Present research activities focus on mechanics and optimization with typical applications such as micro/nano devices and the associated high performance tools and instruments. In his research manufacturing aspects play a key role. Prof Van Keulen is the chair of the Structural Optimization and Mechanics (SOM) research section within Delft University of Technology. SOM develops ways to enhance and automate the conventional design process using computational modelling and optimization techniques. These techniques allow designers to confidently predict the performance of a complex design. 

21 October 2015, 12:00 - 12:30

Wrap-up and Q&A morning session

21 October 2015, 12:30 - 13:30


21 October 2015, 13:30 - 14:00 Remco Pennings

3D Design and printing metal parts

AddLab is the first 3D printing pilot factory for the production of industrial metal parts in Eindhoven, The Netherlands. It is built on the ambition to develop a broad range of high tech and high end manufacturing applications for 3D metal printing. In this presentation information is shared about the way of working in AddLab from 3D design to printing metal parts.


Remco Pennings Remco Pennings is responsible for the shared 3D printing facility AddLab after joining Additive Industries in February 2014. Remco has over 13 years of experience in high tech equipment manufacturing and process development at the front leap of innovation in several different applications and markets.

21 October 2015, 14:00 - 14:30 Sjef van Gastel

3D printing: Seize your opportunities

Additive Manufacturing (3D printing) technology offers many opportunities and benefits compared to conventional production technology. However, most designers and engineers are educated in conventional production technology, causing  these new opportunities to remain untapped. The presentation will discuss the characteristics and opportunities of 3D printing for engineering and its impact on the design of machine parts. The methodology to identify parts that are the most suitable for redesign to enable  3D printing will be explained with reference to a number of examples.


Sjef van Gastel Sjef van Gastel is Director Innovative Manufacturing Technology at Fontys University of Applied Sciences since May 2014. In this capacity he is responsible for definition and implementation of applied research in the field of additive manufacturing at Fontys Objexlab. In addition, he is manager  technology and patents at Assembléon Netherlands in Veldhoven.  

21 October 2015, 14:30 - 15:00

Coffee break

21 October 2015, 15:00 - 15:30 Geert Middel

Case study: Dummy ledlamp, facts and fiction of 3D Metal AM

PInS is partner of the AddLab shared metal printing (SLM) facility in Eindhoven. During 1.5 years, PInS designers and technologists gained hands-on experience with metal printing on state-of-the-art SLM machines. This presentation gives an idea of what one may expect today from 3D metal printing in terms of quality, cost, design freedom, etc. This is illustrated by some examples and a case study of the “dummy ledlamp”.


Geert Middel Geert Middel is a mechanical designer at Philips Innovation Services. He has a bachelor degree in mechanical engineering and did the mechatronics masterclass at Philips CFT and now has 13 years of experience in mechanical design in mechatronic systems. Since 2014 he’s involved in AddLab and focuses on developing Design for Metal Additive Manufacturing competence within Philips.

21 October 2015, 15:30 - 16:00 Jeroen Jonkers

Case study: Cope with process limitations of Powder Bed Fusion

Additive Manufacturing (AM) processes are enabling the production of complex parts which cannot be created by other methods. Although AM designers have an increased design freedom, the processes are limiting the possibilities of materializing their parts. This presentation will focus on how designers can to cope with the process limitations of Powder Bed Fusion by use of two case studies from the NTS-group, The process of converting a conventional design into an AM part and an example of converting 3D scan data into a usable CAD model including the design challenges involved.


Jeroen Jonkers Jeroen Jonkers is Design Engineer at the NTS Group. Since the start of AddLab he is leading the competence group “Design for Additive Manufacturing”. Before NTS, Jeroen worked for more than five years as an opto-mechanical design engineer at ASML.  

21 October 2015, 16:00 - 16:30

Wrap-up and Q&A afternoon session

21 October 2015, 16:30 - 19:00

Drinks & Open AddLab

Additive World Partners